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Digital Marketing
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This page was last updated on 09 March 2025
What’s on this page?
- Is Digital Marketing the right career for you
- Why another Digital Marketing Course in Kozhikode?
- What do you learn in our Diploma in Digital Marketing?
- Highlights of our Diploma in Digital Marketing.
- Factors to consider while choosing a Digital Marketing Institute.
- Additional skills at no extra cost
- Options for higher studies. BBA and other Degree, PG Courses.
- Frequently asked questions
- Share this page
Why another Digital Marketing Course in Calicut?
Does Calicut need yet another Digital Marketing Course? Aren’t there way too many already?
Your questions are understandable. The marketplace is flooded with institutes and courses claiming to be the best in town. Let’s tell you why we launched a new Digital Marketing Course.
In the past, we have hired candidates who have completed Digital Marketing Courses from institutions in Kozhikode, Kerala, to assist with our marketing efforts. They all had to be re-trained, starting from the basics of marketing, to be productive.
Did the candidates lack foundational skills in Digital Marketing? All of them did.
We found out that the number of certificates and certifications that a candidate holds is useless without demonstrable skills. That’s tough to vet without a protracted hiring cycle.
You know that prolonged training periods drive up operational costs for a business, right?
That has happened to us. Going forward, we do not like to see that happening to us or others.
We understand the gap that exists for well-trained, skilled Digital Marketing resources.
We’ve decided to contribute our best to nurturing talent in digital marketing, and here we are.
However there’s a caveat. If you came here looking for a factory that will make a Digital Marketing expert out of you in three to four months, we’re not that. We apologise.
Is Digital Marketing the right career for you?
Students with diverse interests and backgrounds can leverage their interests to excel in various areas of digital marketing. Here is a short list.
- Interest: Writing
Area: Content Marketing
Students skilled in writing can create engaging blog posts, articles, and social media content to attract and retain customers. - Interest: Graphic Design/Illustration
Area: Creative Content Creation
Those good at illustration can create visually appealing graphics, logos, and infographics for digital campaigns. - Interest: Data Analysis/Statistics
Area: Data Analytics
Students with maths or statistics background or anyone with analytical skills can interpret data to evaluate campaign effectiveness and improve marketing strategies. - Interest: Public Speaking/Communication
Area: Influencer Marketing/Video Content Creation
Effective communicators can create compelling video content or collaborate with influencers to promote brands. - Interest: Photography/Videography
Area: Visual Content Creation
Students skilled in photography or videography can produce high-quality visual content for social media and advertising campaigns. - Interest: Social Media Usage
Area: Social Media Marketing
Those familiar with social media platforms can develop strategies to engage audiences and increase brand awareness. - Interest: Storytelling
Area: Storytelling in Marketing
Students who are good storytellers can craft compelling narratives through various digital channels to engage audiences. - Interest: Web Development/Coding
Area: SEO and Website Optimization
Knowledge of web development can help optimize websites for better search engine rankings and user experience. - Interest: Psychology/Sociology
Area: Consumer Behavior Analysis
Understanding human behavior can help marketers analyze consumer trends and develop targeted marketing strategies. - Interest: Business/Entrepreneurship
Area: Affiliate Marketing/Performance Marketing
Students with business acumen can excel in affiliate marketing by promoting products and managing performance-based campaigns.
What do you learn in our Diploma in Digital Marketing
Our syallabus is continually revised and expanded. This list is not exhaustive and is for your guidance.
What are the factors to consider while choosing a Digital Marketing Institute?
As you explore your options, we have compiled a list to help you make an informed decision.
We encourage you to compare new, unique offerings that may have emerged in digital marketing education along with established names.
Build additional skills at no extra cost
Frequently Asked Questions
Find answers to commonly asked questions about our Diploma in Digital Marketing.
Still have a question?
If you have any other queries, please reach out to us. We are happy to help!